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Home > Resources > White Papers > CA Webcast
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Grey Market
The Grey Market and Warrant Services and Support problems that face today’s technologies firms is huge, and it is growing.
Most information technology companies are successful thanks to distribution channels that shepherd products from a manufacturer and ultimately funnel them to the consumer through a series of legit mate distributors across the world. But a growing and quite detrimental market exists that can cause unwitting customers to purchase technology products with invalid warranties, some designed for use in other countries – or worse, products containing counterfeit parts. These experiences can erode customer satisfaction and damage brand integrity, causing significant erosion for the manufacturer.
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The Grey Market
The KPMG 2003 White Paper titled “The Grey Market” explains the Grey Market for you and reveals that IT manufacturers are collectively losing up to US $5 billion in profits on US $40 billion in annual revenues.
Click here to download the White Paper
Effective Channel Management
Original equipment manufacturers (OEMs), channel partners, and end customers have long been plagued by the “gray market,” the unauthorized alternative channel where branded products have been intentionally diverted from authorized sales channels into the hands of unauthorized dealers, brokers, or the open market for gain. Unlike products sold through authorized channels, gray market products may pose serious issues for both OEMs and customers alike. Gray market resellers may advertise products as new, authentic, and branded goods, but customers may wind up receiving goods ranging from used or remarketed products to those that have been wholly or partially counterfeited or mislabeled.
Click here to download the White Paper
Warranty Abuse
The PwC 2009 study titled “Service Blues” tells us that the Warranty Services and Support abuse is a US $10 billion problem.
Click here to download the White Paper
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